How do I set up GA4 for a Shopify store?
Short answer
Connect GA4 through Shopify’s Google & YouTube app, which sends standard e-commerce events such as view item, add to cart, begin checkout and purchase. Then verify the events in GA4’s real-time report and mark purchase as a key event.
Avoid installing GA4 twice (app plus manual code), which double-counts purchases.
Set up a simple funnel exploration in GA4 to see where visitors drop off by device and source.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder