How do I know if my ads are bringing new customers or repeat buyers?
Short answer
Compare new versus returning customer orders in Shopify, use Meta’s audience segment reporting for Advantage+ campaigns, and exclude or cap existing customers where needed. Growth depends on adding new customers profitably.
Upload your customer list to Meta so it can recognise existing customers in reporting and targeting.
Track cost per new customer separately from overall cost per purchase.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder