Claura Designs:₹8.37 crore in 2025.

The brief

Claura Designs sells women's co-ord sets, Chanderi silk and printed ethnic wear direct to consumers. Demand was there, but growth was uneven: one city would sell out while ad spend kept flowing to markets that didn't convert.

The goal was simple to say and hard to do: grow revenue without letting cost per purchase run away.

Approach

• Shopify built for the drop. Collections and product pages structured around each launch, with mobile checkout kept short.
• City-level campaigns. Separate Meta campaigns for Mumbai, Bangalore, Hyderabad, Pune, Thane and more, so budget follows the markets that buy.
• Product-led creative. Every new co-ord set gets its own campaign and creative set, tested before it's scaled.
• Warm audience layer. Retargeting for visitors and past buyers, which helped push the returning customer rate to 21% in Q3.
• Weekly budget moves. 123 campaigns over three years, each one switched off or scaled on purchase ROAS, not clicks.

Results

In 2025 Claura did ₹10.73Cr in gross sales (up 95%) and ₹8.37Cr in total sales after discounts and returns (up 57%), across 49,911 orders. Average order value rose 15% to ₹1,760.

Across the life of the ad account (Dec 2022 to Jan 2026), ₹1.33Cr of Meta spend returned ₹5.88Cr in tracked purchase value: a 4.43× purchase ROAS over 30,380 purchases. The strongest single campaign, Mumbai, returned ₹6.43L on ₹1.82L spend.

Quarter by quarter

Proof

Screenshots straight from Claura's Shopify Analytics and Meta Ads Manager, shared with permission.