Performance Marketing
Full-funnel media buying on Meta & Google. Campaigns engineered around data, psychology and buying intent.
Get startedGrowth solutions for D2C brands: performance media, CRO, Shopify development and custom software
01 / 04
Meta
Instagram
Google Ads
YouTube
GA4
Tag Manager
WhatsApp
Hotjar
Semrush
Performance MediaFrom first click to final checkout.
We don't run ads. We build revenue engines. Our media team engineers full-funnel acquisition on Meta and Google around data, consumer psychology and buying intent, and holds every rupee of spend accountable to profit, not vanity metrics.
One team owns the whole chain: the hook that stops the scroll, the words that build desire, the page that converts and the journey that brings customers back.
Running on the platforms where India buys…
MetaInstagramGoogle AdsYouTubeGA4Tag ManagerWhatsAppHotjarSemrushProspecting, retargeting and retention on Meta and Google, structured by market, product and audience so budget flows to what is profitable and away from what is not.
Claura: ₹1.33Cr spent, ₹5.88Cr purchase value, 4.43× lifetime ROAS.
Research-led angles, scroll-stopping hooks and scripts, produced as UGC, demos and statics, then tested every week with clear kill and scale rules.
Ad copy, landing pages, product descriptions and email that sell the outcome, not the feature. Written by people who read your reviews before they write a word.
Bundles, price anchors, free-shipping thresholds and launch mechanics designed to lift AOV and conversion without training customers to wait for discounts.
Welcome, abandon, post-purchase and win-back journeys across email and WhatsApp that grow repeat revenue month on month.
Conversions API, server-side events and reconciled reporting so the algorithms learn from real purchases and you scale with confidence.
A shared dashboard and a weekly review of revenue, contribution margin, ROAS and new-customer cost, reconciled with your store.
Common questions
- How much should a D2C brand spend on Meta ads to start?
- What is a good ROAS for Meta ads in India?
- Should a D2C brand run Google Ads or Meta ads first?
- What is Performance Max and is it good for Shopify stores?
- What are UGC ads?
- How much do UGC videos cost in India?
Everything between first click and final checkout.
Conversion Rate Optimisation
Store audits, offer positioning, landing page design and A/B testing. Because traffic means nothing if it doesn't convert.
Get startedCreative Strategy & Production
Hooks. Angles. Scripts. UGC. Creatives that speak your audience's language, and sell.
Get startedEmail, Retention & Loyalty
Automations and retention journeys on email and WhatsApp that make customers come back, again and again.
Get startedCopywriting & Brand Messaging
Ad copy, product pages and offers written to sell. The right words turn browsers into buyers before the price ever matters.
Get startedData, Tracking & Attribution
Server-side tracking, clean attribution and one source of truth, so every scaling decision is backed by real purchases.
Get startedRelated work
Claura · Meta ads4.43× lifetime purchase ROAS across 123 campaigns.
Acne patch · UGCA problem-solution UGC ad scripted for Meta.
Kurta collection · UGCA collection walkthrough made for the feed.
Kids shampoo · UGCA parent-led routine video for baby care.
Claura · OctoberA single month crossing ₹1 crore in gross sales.
ABC combo · UGCA scroll-stopping hook for a wellness combo.
02 / 04
GA4HotjarWhatsApp
Mailchimp
HubSpot
Search ConsoleSemrushTag Manager
Shopify
Growth & CROMake every visit worth more.
Traffic is the most expensive thing you buy. Our growth team turns the visitors you already pay for into revenue: sharper product pages, smarter offers, faster storefronts and journeys that bring customers back.
We research, hypothesise, test and roll out the winners. Compounding, measurable, permanent gains.
Researching, testing and retaining with…
GA4HotjarWhatsAppMailchimpHubSpotSearch ConsoleSemrushTag ManagerShopifyFunnel analytics, heatmaps, session recordings and customer surveys that pinpoint exactly where buyers hesitate, and why.
A rolling A/B testing roadmap across product pages, offers, navigation and checkout, prioritised by expected revenue impact.
Campaign-specific landing pages that match the ad's promise and the buyer's intent, built to be tested and iterated weekly.
Image, app and script audits that bring product pages under two seconds on mobile, because every second of delay taxes your ad spend.
Email and WhatsApp lifecycle programmes, built with partners like AiSensy, that lift repeat purchase rate and customer lifetime value.
Category and content strategy that compounds, built on a technically sound store so rankings keep growing after launch.
Live dashboards for revenue, margin, cohorts and retention, so decisions take minutes, not spreadsheets.
Common questions
- What is a good conversion rate for a Shopify store in India?
- What is conversion rate optimisation (CRO)?
- How do I reduce cart abandonment on my store?
- How do I get customers to buy again from my D2C brand?
- Is WhatsApp marketing effective for D2C brands in India?
- What email flows should every Shopify store have?
Related work
Claura · Q1 2025Gross sales up 32% quarter on quarter.
Claura · Q2 2025The best quarter of the year at ₹3.22Cr gross.
Claura · Q3 2025Returning customer rate climbed to 21%.
Claura · Q4 202519.4% of orders from returning customers.
NutraphyllA science-meets-nature store for plant-based supplements.
Wayora NaturalA farm-to-plate spice brand with combo-led merchandising.
03 / 04
Shopify
WordPress
WooCommerce
Webflow
Next.js
React
Figma
Razorpay
Vercel
Commerce & WebStorefronts engineered to convert.
A beautiful store that doesn't sell is a brochure. We design and engineer commerce experiences where brand, speed and conversion are built in from the first wireframe, on Shopify, WordPress or a custom stack.
Checkout, payments and logistics are designed alongside the storefront with our partners GoKwik and Shiprocket, so the experience holds up from the first scroll to the doorstep.
Engineered on platforms we know inside out…
ShopifyWordPressWooCommerceWebflowNext.jsReactFigmaRazorpayVercelStorefronts designed around how your customers decide: merchandising, product storytelling, social proof and a mobile checkout tuned for Indian buyers.
Most builds go from kickoff to launch in about two weeks.
Visual identity, component libraries and Figma design systems that keep every page, ad and email unmistakably yours.
One-click checkout, COD verification, prepaid incentives and RTO controls, built with GoKwik and Shiprocket to protect margin on every order.
Next.js storefronts on Shopify's backend when your brand needs experiences a theme cannot deliver.
Content-led websites and stores with full control over data and logic, without page-builder bloat.
Migrations from WooCommerce, Wix or legacy stacks to Shopify with products, customers, orders, URLs and rankings preserved.
Site architecture, schema, Core Web Vitals and indexation done right at launch, not patched later.
Common questions
- How long does it take to build a Shopify store?
- How much does it cost to build a Shopify store in India?
- Is Shopify better than WooCommerce for a D2C brand?
- What is RTO in e-commerce?
- How do I reduce RTO for cash-on-delivery orders?
- Should I offer cash on delivery on my online store?
Related work
Baze EyewearA dark, cinematic Shopify store for a premium sunglasses label.
Drapes CornerA streetwear storefront built around drops and best sellers.NutraphyllA science-meets-nature store for plant-based supplements.
House of NadaAn elegant modest-fashion store with curated edits.Wayora NaturalA farm-to-plate spice brand with combo-led merchandising.
Claura Designs₹8.37Cr in total sales in 2025, up 57% year on year.
04 / 04
Node.jsNext.jsReact
PostgreSQL
Supabase
n8n
Zapier
Airtable
Zoho
Custom SoftwareOperations that run themselves.
Growth breaks operations. Our engineering team builds the platforms, integrations and automations that let a growing brand scale without scaling headcount.
If a spreadsheet, or a person copying data between tools, runs part of your business, we can replace it.
Engineering with a modern, proven stack…
Node.jsNext.jsReactPostgreSQLSupabasen8nZapierAirtableZohoB2B ordering, distributor and client portals designed and engineered around how your business actually works.
Private apps and integrations connecting Shopify to Shiprocket, ERPs, marketplaces and warehouses.
Zoho, HubSpot and custom CRMs synced with your store, so leads, orders and inventory live in one place.
Order confirmations, COD verification, cart recovery and support flows on WhatsApp, built with AiSensy.
Live dashboards for sales, inventory, returns and ad performance, pulled from the tools you already use.
Sales and support assistants trained on your catalogue and policies, handing off to a human when it matters.
Common questions
- When does a D2C brand need custom software?
- Can Shopify be connected to an ERP or CRM?
- Is WordPress still good for business websites?
Related work
House of NadaAn elegant modest-fashion store with curated edits.Drapes CornerA streetwear storefront built around drops and best sellers.Baze EyewearA dark, cinematic Shopify store for a premium sunglasses label.Claura Designs₹8.37Cr in total sales in 2025, up 57% year on year.Wayora NaturalA farm-to-plate spice brand with combo-led merchandising.Claura · Meta ads4.43× lifetime purchase ROAS across 123 campaigns.
Partnered with the platformsIndian D2C runs on.
Direct relationships with the teams behind the tools your growth depends on. Faster onboarding, better support and first access to what's new, passed straight on to our clients.
MetaPartner
ShopifyPartner
Partner
Partner
PartnerNot sure which oneyou need first?
Book a free audit. We'll look at your store, ads and tracking, and tell you where the next rupee of growth is.
Book a free audit