100 D2C growth questions, answered.
The questions founders ask us most about Meta ads, Shopify, conversion, creative, COD and RTO, retention and working with an agency. Short answers first, detail after.
Meta ads 12Google Ads 8Shopify 12CRO 10UGC & creative 10D2C fashion 10Tracking 8COD & RTO 8Retention 8Agencies 8Software 6
Meta ads for D2C brands
View topic- How much should a D2C brand spend on Meta ads to start?
- What is a good ROAS for Meta ads in India?
- Should I use Advantage+ shopping campaigns or manual campaigns?
- Why are my Facebook ads getting clicks but no sales?
- How many ad creatives should a D2C brand test each week?
- How long does the Meta ads learning phase take?
- Should I target cities separately in Meta ads?
- What is a good CTR for Facebook and Instagram ads?
- Why did my Meta ads stop working suddenly?
- How do I scale Meta ads without killing ROAS?
- Is it better to run Meta ads for website sales or WhatsApp conversations?
- What should a Meta ads account structure look like for a small D2C brand?
Google Ads & Performance Max
View topic- Should a D2C brand run Google Ads or Meta ads first?
- What is Performance Max and is it good for Shopify stores?
- How do I set up Google Shopping ads for a Shopify store?
- Should I bid on my own brand name on Google?
- Why is my Google Shopping feed being disapproved?
- What is a good conversion rate for Google Ads in e-commerce?
- Is YouTube advertising worth it for D2C brands?
- How much does Google Ads cost for an online store in India?
Shopify store development
View topic- How long does it take to build a Shopify store?
- How much does it cost to build a Shopify store in India?
- Is Shopify better than WooCommerce for a D2C brand?
- Should I use a free Shopify theme or a premium theme?
- How do I make my Shopify store load faster?
- How do I migrate from WooCommerce to Shopify without losing SEO?
- Which Shopify apps does a new D2C store actually need?
- What should a high-converting Shopify product page include?
- Can I build a custom headless store on Shopify?
- How do I set up COD and prepaid payments on Shopify in India?
- Should I sell on my own Shopify store or on marketplaces like Myntra and Amazon?
- Do I need a developer after my Shopify store goes live?
Conversion rate optimisation
View topic- What is a good conversion rate for a Shopify store in India?
- What is conversion rate optimisation (CRO)?
- How do I reduce cart abandonment on my store?
- Do A/B tests work for small D2C stores?
- How do I increase average order value on Shopify?
- Why is my website traffic high but sales low?
- What should be on a D2C landing page for ads?
- How do heatmaps and session recordings help conversion?
- Does website speed affect sales?
- What is a CRO audit and what does it include?
UGC & creative strategy
View topic- What are UGC ads?
- How much do UGC videos cost in India?
- What makes a good hook for a video ad?
- How many UGC videos does a brand need per month?
- Should I use influencers or UGC creators for ads?
- How do I write a script for a UGC ad?
- Do static image ads still work on Meta?
- How do I know which ad creative is winning?
- What is creative fatigue and how do I prevent it?
- Do I need permission to use customer videos in ads?
Growing a D2C fashion brand
View topic- How do I scale a D2C fashion brand in India?
- How should a fashion brand plan product drops and launches?
- How do fashion brands reduce returns and exchanges?
- What is a good average order value for a fashion D2C brand in India?
- Should fashion brands run discounts and sales?
- How do I photograph clothes for a D2C website?
- Is festive season the best time to launch a fashion brand?
- How do I find my target audience for a clothing brand?
- How much does it cost to start an online clothing brand in India?
- Can a small fashion brand compete with big brands online?
Tracking, attribution & analytics
View topic- What is the Meta Conversions API and do I need it?
- Why don’t Meta Ads purchases match Shopify orders?
- How do I set up GA4 for a Shopify store?
- What is MER and why does it matter more than ROAS?
- What KPIs should a D2C brand track every week?
- What are UTM parameters and how should I use them?
- Does iOS privacy affect Facebook ad tracking?
- How do I know if my ads are bringing new customers or repeat buyers?
COD, RTO, checkout & shipping
View topic- What is RTO in e-commerce?
- How do I reduce RTO for cash-on-delivery orders?
- Should I offer cash on delivery on my online store?
- What is one-click checkout and does it improve conversion?
- Which shipping partner is best for a Shopify store in India?
- How fast should a D2C brand deliver orders?
- How do I handle NDR in e-commerce?
- What payment methods should an Indian online store accept?
Retention, email & WhatsApp
View topic- How do I get customers to buy again from my D2C brand?
- Is WhatsApp marketing effective for D2C brands in India?
- What email flows should every Shopify store have?
- Should a D2C brand start a loyalty programme?
- What is customer lifetime value and how do I increase it?
- How do I send abandoned cart messages on WhatsApp?
- How often should a D2C brand email its customers?
- How do I collect more product reviews?
Working with a growth agency
View topic- What does a D2C performance marketing agency do?
- How do I choose the right performance marketing agency?
- How much does a performance marketing agency cost in India?
- How long does it take to see results from Meta ads?
- Should I hire an in-house marketer or an agency?
- Who should own the ad accounts when working with an agency?
- What happens in a free growth audit?
- Does ScaleInbox only work with fashion brands?