What is a good conversion rate for Google Ads in e-commerce?
Short answer
E-commerce conversion rates from Google Ads often sit between 1% and 3%, with branded search converting much higher and broad Shopping or Display lower. What matters is whether the cost per purchase fits your margins.
Compare conversion rate by campaign type rather than as one number. A branded campaign at 8% and a generic Shopping campaign at 1.5% can both be healthy.
If Google traffic converts far worse than other traffic, check search terms for irrelevant queries and make sure ads land on the most specific product or collection page.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder