Should I build a mobile app for my D2C brand?
Short answer
Most D2C brands don’t need an app early on. A fast mobile website converts well and costs far less. An app starts to make sense when you have many loyal, frequent repeat buyers who would benefit from push notifications and faster reordering.
Invest first in mobile site speed, checkout and WhatsApp communication.
If you do build an app, plan how you will get existing customers to install it.
Want this solved for your brand? We'll audit your store, ads and tracking and send a written plan within 48 hours.
Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder