Should I use Advantage+ shopping campaigns or manual campaigns?
Use Advantage+ shopping campaigns once you have reliable purchase tracking and enough conversion volume, and keep a manual campaign alongside it for controlled creative and audience tests. Most brands get the best results running both.
Advantage+ shopping (ASC) lets Meta find buyers across prospecting and existing customers with minimal targeting. It tends to work well for catalogues with proven products and steady daily sales.
Manual campaigns are still useful when you need to:
- Test new creative angles in isolation before feeding winners into ASC.
- Launch a new collection to a specific city or audience.
- Cap how much budget goes to existing customers.
Whatever the structure, the creative does most of the targeting today. A strong pipeline of new ads matters more than the campaign type.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder