How do I set up Google Shopping ads for a Shopify store?
Short answer
Connect Shopify to Google Merchant Center with the Google & YouTube app, fix any product feed errors, link Merchant Center to Google Ads, set up purchase conversion tracking, then launch a Shopping or Performance Max campaign.
Before you spend, tidy the feed:
- Product titles should start with what the product is, then key attributes (material, colour, size, gender).
- Use high-quality images on a clean background.
- Make sure prices, sale prices and stock match the store exactly.
Then verify that purchases appear in Google Ads with the correct value before scaling budgets.
Want this solved for your brand? We'll audit your store, ads and tracking and send a written plan within 48 hours.
Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder