Can I build a custom headless store on Shopify?
Short answer
Yes. A headless store uses Shopify for products, checkout and orders while the storefront is built with a framework such as Next.js. It suits brands that need experiences a theme can’t deliver, but costs more to build and maintain.
Go headless only when there is a clear reason: complex content and commerce mixing, very custom interactions, or performance needs a theme can’t meet.
For most growing D2C brands, a well-built theme with custom sections gives 90% of the benefit at a fraction of the cost.
Want this solved for your brand? We'll audit your store, ads and tracking and send a written plan within 48 hours.
Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder