Why is my Google Shopping feed being disapproved?
Short answer
Common causes are price or availability mismatches between the feed and the website, missing shipping or return policies, missing GTIN or brand fields, image problems such as watermarks, and products in restricted categories.
Open Merchant Center’s diagnostics, fix the most common issue first and resubmit. Mismatches often come from apps that change prices on the storefront without updating the feed.
Make sure your site has clear contact details, a refund policy and shipping information; Google checks these for trust.
Want this solved for your brand? We'll audit your store, ads and tracking and send a written plan within 48 hours.
Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder