Does website speed affect sales?
Short answer
Yes. Slower pages lose visitors before they see the product, and the effect is strongest on mobile and on paid traffic. Faster stores convert better and make every rupee of ad spend go further.
Measure real-user speed with PageSpeed Insights or the Core Web Vitals report in Google Search Console, focusing on mobile.
Improving speed is often the cheapest conversion gain available: removing unused apps and resizing images can be done in days.
Want this solved for your brand? We'll audit your store, ads and tracking and send a written plan within 48 hours.
Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder