Should I sell on my own Shopify store or on marketplaces like Myntra and Amazon?
Short answer
Do both if you can, for different jobs. Marketplaces bring ready traffic but take commissions and own the customer. Your own store gives you margin, customer data and brand control, which is where long-term D2C value is built.
Use marketplaces for reach and discovery, and your website for repeat customers, launches, bundles and higher margins.
Keep pricing consistent across channels so you don’t train customers to buy only where it is cheapest.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder