How do I photograph clothes for a D2C website?
Short answer
Shoot on-model images that show fit, plus flat lays and close-ups of fabric, prints and details, with consistent lighting and backgrounds. Add a short video of the garment moving. Consistency across the catalogue makes the store look premium.
Include model height and the size worn on every product page.
Use the same angles for every product so customers can compare easily, and keep one image that matches the style used in your ads.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder