How do I find my target audience for a clothing brand?
Short answer
Start from who already buys: look at your customers’ age, cities, sizes, order values and the products they choose together. Then let broad Meta targeting find similar people, guided by creatives that speak clearly to that customer.
Your creative is your targeting on Meta today. A video that shows a working woman styling a co-ord set for office will find a different audience from one aimed at college students.
Survey recent customers with one or two questions after purchase; their words are useful for ads too.
Want this solved for your brand? We'll audit your store, ads and tracking and send a written plan within 48 hours.
Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder