How much does it cost to start an online clothing brand in India?
Short answer
It depends on inventory, design and marketing plans. Costs usually include sampling and first inventory, photography, a Shopify store and apps, packaging, and a launch ad budget large enough to test creatives properly. Inventory and ads are typically the largest parts.
Start with a focused collection rather than a large catalogue, so ad budget is concentrated on fewer products and you learn faster what sells.
Keep a reserve for reordering winners quickly; running out of a best seller wastes the ad spend that made it popular.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder