Is festive season the best time to launch a fashion brand?
Short answer
Festive season brings the most demand but also the highest ad costs and competition. Many brands do better launching a few weeks earlier, building reviews and audiences, so they enter the festive period with proven products and creatives.
Ad costs typically rise in the weeks before Diwali as large advertisers increase budgets.
Use the quieter weeks beforehand to test creatives and offers cheaply, then scale the winners when demand peaks.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder