Should I hire an in-house marketer or an agency?
Short answer
Early-stage brands often get more from an agency: a full team of media buyers, creative strategists and developers for the cost of one hire. As spend grows, many brands keep an in-house growth lead who works with an agency.
An in-house person knows the brand deeply; an agency brings cross-brand learning and specialist skills.
If you go with an agency, make sure you own all accounts and data so you can bring work in-house later.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder