Should I target cities separately in Meta ads?
Splitting campaigns by city makes sense when buying behaviour, delivery speed or COD risk differs a lot between regions. For many Indian fashion brands, separate campaigns for top metros help budget flow to the cities that actually buy.
City splits work best when each city has enough budget to exit the learning phase. If budgets get too thin, combine smaller cities into one campaign.
With Claura Designs we run separate campaigns for markets such as Mumbai, Bangalore, Hyderabad and Pune, then shift budget weekly toward the cities with the best purchase ROAS.
Look at RTO and return rates by state too. A region with cheap purchases but high RTO can quietly lose money.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder