Is YouTube advertising worth it for D2C brands?
Short answer
YouTube works for D2C brands that already have strong video creative and want to reach people at scale, often through Performance Max or Demand Gen campaigns. It is better for building demand than for cheap last-click sales.
Short vertical videos made for Meta and Instagram can often be reused as YouTube Shorts ads, which keeps creative costs down.
Judge YouTube on its impact on branded search and total sales over a few weeks, not only on the purchases it claims directly.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder