What is a good conversion rate for a Shopify store in India?
Many Indian Shopify stores convert between 1% and 3% of sessions into orders, with fashion often at the lower end and repeat-purchase categories higher. Your own trend over time, by traffic source and device, is a better benchmark than any industry average.
Break conversion rate down before trying to fix it: mobile vs desktop, paid vs organic, new vs returning, and each step of the funnel (product view, add to cart, checkout, purchase).
A store converting 1.2% on cold Meta traffic and 4% on returning visitors may be doing fine; the fix depends on where the drop happens.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder