How do fashion brands reduce returns and exchanges?
Short answer
Give accurate size charts with model measurements, show the fabric and fit clearly in photos and videos, add fit notes from reviews, and offer easy exchanges rather than refunds. Better product information prevents most size-related returns.
Track return reasons by product. If one style is often returned for size, update its size guidance or note that it runs small or large.
Offering exchange-first policies keeps revenue in the business while still being customer-friendly.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder