How much should a D2C brand spend on Meta ads to start?
Start with a budget that lets each ad set get roughly 50 purchases a week, or at least enough to test 3–5 creatives properly. For most Indian D2C brands that means ₹1,500–₹5,000 a day, scaled up only once you see a profitable cost per purchase.
Meta’s delivery system learns from conversions. If a campaign gets only a handful of purchases a week it stays in the learning phase, results swing wildly and you end up judging creatives on noise.
A practical way to set the starting budget:
- Work out your break-even cost per purchase from your average order value and gross margin.
- Multiply it by the number of purchases you need each week to learn (aim for 30–50 per ad set).
- Divide by seven for a daily budget, then consolidate into fewer ad sets if the number is too high.
Keep 10–20% of spend for testing new creatives. Increase budgets in steps of 20–30% every few days rather than doubling overnight, so delivery stays stable.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder