What is a good average order value for a fashion D2C brand in India?
Short answer
It depends on positioning, but many Indian mid-market fashion D2C brands see average order values between roughly ₹1,000 and ₹2,500. Co-ord sets, outfits and bundles are effective ways to raise it.
For reference, Claura Designs’ average order value was about ₹1,760 in 2025, up 15% year on year.
Raise AOV with outfit bundles, “complete the look” suggestions and a free-shipping threshold set above your current average.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder