Should a D2C brand start a loyalty programme?
Short answer
A loyalty programme helps once you have a base of repeat buyers and products people reorder or collect. Keep it simple: points or rewards that are easy to understand and redeem. For many young brands, a good referral offer is a better first step.
Judge it by its effect on repeat purchase rate and margin, not sign-ups.
Exclusive early access to new drops can be a stronger reward than discounts for fashion brands.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder