How often should a D2C brand email its customers?
Short answer
Most D2C brands do well with one to two campaign emails a week alongside automated flows, increasing around launches and sales. Send more only if engagement stays healthy; watch unsubscribe and spam rates.
Segment your list. Engaged buyers can receive more; inactive subscribers should get less until they re-engage.
Quality beats volume: each email should have a clear reason to open it.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder