Is WhatsApp marketing effective for D2C brands in India?
Short answer
Yes. WhatsApp messages are opened far more than email in India, which makes WhatsApp effective for order updates, COD confirmation, abandoned cart reminders and launch announcements. Use the official WhatsApp Business API through a tool like AiSensy.
Only message customers who have opted in, and keep promotional messages relevant and infrequent to avoid blocks.
Mix transactional messages (order confirmed, shipped) with a small number of high-value campaigns.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder