Is it better to run Meta ads for website sales or WhatsApp conversations?
Send traffic to your website when you have a fast store with clear pricing and a smooth checkout. Click-to-WhatsApp ads work better for high-ticket, customised or consultative products where people want to ask questions before they buy.
WhatsApp conversations can lift conversion for products like custom outfits, jewellery or furniture, but they need a team (or automation) to respond quickly.
Many brands use both: website conversion campaigns for core products, and click-to-WhatsApp for high-value or made-to-order items, backed by a tool such as AiSensy to manage replies.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder