What is one-click checkout and does it improve conversion?
Short answer
One-click checkout pre-fills a returning shopper’s address and payment details, often via their phone number, so they can buy in a few taps. It typically reduces checkout drop-off, especially on mobile.
Indian checkout providers such as GoKwik offer one-click checkout networks that recognise shoppers across many stores.
Measure the effect on checkout completion rate and RTO together.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder