How do I reduce RTO for cash-on-delivery orders?
Short answer
Verify COD orders by WhatsApp or call before shipping, use risk scoring to flag likely fake or high-risk orders, encourage prepaid payment with small incentives, offer partial COD, keep delivery times short and send proactive delivery updates.
Practical steps:
- Auto-confirm COD orders on WhatsApp and cancel unconfirmed ones.
- Use a checkout tool with COD risk scoring, such as GoKwik.
- Give a prepaid discount or free shipping on prepaid orders.
- Ship fast and share tracking updates; long delays increase refusals.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder