COD, RTO, checkout & shipping
Cash on delivery, return-to-origin, checkout and logistics for Indian e-commerce.
01What is RTO in e-commerce?RTO stands for return to origin: an order that is shipped but not delivered and comes back to the seller, often because a…02How do I reduce RTO for cash-on-delivery orders?Verify COD orders by WhatsApp or call before shipping, use risk scoring to flag likely fake or high-risk orders, encourage…03Should I offer cash on delivery on my online store?In India, usually yes: many shoppers still prefer COD, especially first-time buyers and customers outside metros, and removing…04What is one-click checkout and does it improve conversion?One-click checkout pre-fills a returning shopper’s address and payment details, often via their phone number, so they can buy in…05Which shipping partner is best for a Shopify store in India?Most growing D2C brands use a shipping aggregator such as Shiprocket, which connects to many couriers, picks the best one per…06How fast should a D2C brand deliver orders?Faster is better: shoppers increasingly expect delivery within a few days in metros. Ship within 24–48 hours of the order, show…07How do I handle NDR in e-commerce?NDR (non-delivery report) is raised when a courier fails to deliver. Respond quickly: contact the customer on WhatsApp or by…08What payment methods should an Indian online store accept?Accept UPI, debit and credit cards, net banking and popular wallets through a gateway like Razorpay or Cashfree, plus cash on…