How fast should a D2C brand deliver orders?
Short answer
Faster is better: shoppers increasingly expect delivery within a few days in metros. Ship within 24–48 hours of the order, show estimated delivery dates by pincode on product pages and keep customers updated until delivery.
Slow delivery increases COD refusals, so speed directly reduces RTO.
Showing an accurate delivery date before purchase also improves conversion.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder