How do I handle NDR in e-commerce?
Short answer
NDR (non-delivery report) is raised when a courier fails to deliver. Respond quickly: contact the customer on WhatsApp or by call, confirm the address and a delivery slot, and request reattempt through your shipping platform within 24 hours.
Automating NDR messages and reattempt requests through your shipping aggregator saves a large share of orders that would otherwise become RTO.
Track NDR reasons; repeated “customer not available” in an area may justify restricting COD there.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder