Should I offer cash on delivery on my online store?
Short answer
In India, usually yes: many shoppers still prefer COD, especially first-time buyers and customers outside metros, and removing it can cut conversion. Offer it with safeguards like verification and prepaid incentives to control RTO.
Watch your COD share and RTO rate by region. If a specific area has very high RTO, you can restrict COD there.
Partial COD, where the customer pays a small amount upfront, is a good middle ground.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder