How do I know which ad creative is winning?
Short answer
Judge creatives on cost per purchase and purchase ROAS once they have enough spend, supported by early signals like hook rate, click-through rate and cost per add-to-cart. Give each new creative a fair budget before deciding.
A simple rule: let a creative spend roughly two to three times your target cost per purchase before killing it, unless early signals are clearly poor.
When something wins, ask why. Was it the hook, the creator, the offer or the format? Make the next batch around that insight.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder