Do I need permission to use customer videos in ads?
Short answer
Yes. Get clear written permission before running any customer or creator content as an ad, including how long and where you can use it. For paid creators, put usage rights in the agreement.
For organic customer content, a simple message asking for consent and a reply confirming it is the minimum; a short release form is better.
Keep records of permissions with the files so you can prove consent later.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder