UGC & creative strategy
Hooks, scripts, creators and testing: making ads that stop the scroll and sell.
01What are UGC ads?UGC ads are adverts made to look and feel like content from real customers or creators: people talking to camera, unboxing,…02How much do UGC videos cost in India?UGC video prices in India vary with the creator’s experience, the number of videos, scripting, usage rights and whether you need…03What makes a good hook for a video ad?A good hook earns the next three seconds: it names a problem or desire the viewer recognises, shows something visually…04How many UGC videos does a brand need per month?It depends on ad spend. Brands spending modestly can often work with 5–10 new videos a month, while brands scaling hard may need…05Should I use influencers or UGC creators for ads?Use UGC creators when you want content to run as ads: you pay for the content and usage rights, not for their audience. Use…06How do I write a script for a UGC ad?Use a simple structure: hook (0–3 seconds), problem or desire, product introduction, proof or demonstration, objection handling,…07Do static image ads still work on Meta?Yes. Static ads are fast to make and often perform well for clear offers, product launches, comparisons and testimonials. Most…08How do I know which ad creative is winning?Judge creatives on cost per purchase and purchase ROAS once they have enough spend, supported by early signals like hook rate,…09What is creative fatigue and how do I prevent it?Creative fatigue is when an ad’s performance declines because the same people have seen it too many times. You see rising…10Do I need permission to use customer videos in ads?Yes. Get clear written permission before running any customer or creator content as an ad, including how long and where you can…