How many UGC videos does a brand need per month?
Short answer
It depends on ad spend. Brands spending modestly can often work with 5–10 new videos a month, while brands scaling hard may need 20–30 or more to keep creative fresh and keep testing new angles.
Each video can become several ads by changing the hook, the first frame or the edit, which stretches the budget.
Watch frequency and CTR on your top ads. When they start fatiguing faster than you can replace them, you need more creative.
Want this solved for your brand? We'll audit your store, ads and tracking and send a written plan within 48 hours.
Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder