How much does Google Ads cost for an online store in India?
Short answer
There is no fixed cost: you set the budget and pay per click. For Indian e-commerce, clicks often cost a few rupees to ₹30 or more depending on category and competition. Start with a budget that can buy enough clicks to get meaningful purchase data.
A practical starting point is to estimate your average cost per click and conversion rate, then budget for at least 20–30 purchases a month so you can judge results.
Competitive categories such as electronics or beauty cost more per click than niche products. Branded search is usually the cheapest traffic you will buy.
Want this solved for your brand? We'll audit your store, ads and tracking and send a written plan within 48 hours.
Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder