Google Ads & Performance Max
Search, Shopping and Performance Max for e-commerce: when to use them and how to keep them profitable.
01Should a D2C brand run Google Ads or Meta ads first?Most new D2C brands should start with Meta ads, which create demand for products people aren’t searching for yet. Add Google…02What is Performance Max and is it good for Shopify stores?Performance Max is a Google Ads campaign type that uses your product feed, creative assets and audience signals to serve ads…03How do I set up Google Shopping ads for a Shopify store?Connect Shopify to Google Merchant Center with the Google & YouTube app, fix any product feed errors, link Merchant Center to…04Should I bid on my own brand name on Google?Usually yes, at a low cost. Branded search ads protect your top position from competitors and marketplaces bidding on your name,…05Why is my Google Shopping feed being disapproved?Common causes are price or availability mismatches between the feed and the website, missing shipping or return policies,…06What is a good conversion rate for Google Ads in e-commerce?E-commerce conversion rates from Google Ads often sit between 1% and 3%, with branded search converting much higher and broad…07Is YouTube advertising worth it for D2C brands?YouTube works for D2C brands that already have strong video creative and want to reach people at scale, often through…08How much does Google Ads cost for an online store in India?There is no fixed cost: you set the budget and pay per click. For Indian e-commerce, clicks often cost a few rupees to ₹30 or…