Should fashion brands run discounts and sales?
Short answer
Use discounts strategically, not constantly. Planned sales around key moments such as festive season and end-of-season clear stock and bring in new customers, but permanent discounts train customers to wait and erode margin.
Prefer value-based offers where possible: bundles, free shipping above a threshold, or a gift with purchase.
Track your contribution margin after discounts, shipping and returns, not just revenue, during sale periods.
Want this solved for your brand? We'll audit your store, ads and tracking and send a written plan within 48 hours.
Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder