What email flows should every Shopify store have?
Short answer
Every store should run a welcome series, abandoned cart and browse abandonment flows, a post-purchase series, a review request, and a win-back flow for lapsed customers. These automated flows often drive a meaningful share of email revenue.
Start with abandoned cart and welcome flows; they usually pay back fastest.
Keep messages short, mobile-friendly and focused on one action each.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder