How do I increase average order value on Shopify?
Short answer
Use bundles, “complete the look” recommendations, quantity breaks, a free-shipping threshold set just above your current average order value, and post-purchase upsells. The best offers feel helpful to the customer, not pushy.
Set the free-shipping threshold roughly 15–30% above your current AOV so many customers add one more item.
For fashion, co-ord sets and outfit bundles work well. For beauty and wellness, routines and multi-packs do the same job.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder