What is conversion rate optimisation (CRO)?
Short answer
Conversion rate optimisation is the process of increasing the share of visitors who buy, by finding where and why they drop off and testing changes to fix it. It makes every rupee of ad spend work harder without buying more traffic.
A CRO cycle looks like this:
- Research: analytics, heatmaps, session recordings, surveys and reviews.
- Hypothesis: what is stopping people, and what change should help.
- Test: run an A/B test or a before-and-after change on a defined metric.
- Roll out winners and record what you learned.
Want this solved for your brand? We'll audit your store, ads and tracking and send a written plan within 48 hours.
Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder