Conversion rate optimisation
Turning more of your existing traffic into orders: audits, testing, offers and page speed.
01What is a good conversion rate for a Shopify store in India?Many Indian Shopify stores convert between 1% and 3% of sessions into orders, with fashion often at the lower end and…02What is conversion rate optimisation (CRO)?Conversion rate optimisation is the process of increasing the share of visitors who buy, by finding where and why they drop off…03How do I reduce cart abandonment on my store?Show total cost (including shipping) early, keep checkout short with one-click options, offer COD and UPI, make delivery dates…04Do A/B tests work for small D2C stores?Classic A/B tests need a lot of traffic to reach reliable results, so small stores often can’t run them on minor changes.…05How do I increase average order value on Shopify?Use bundles, “complete the look” recommendations, quantity breaks, a free-shipping threshold set just above your current average…06Why is my website traffic high but sales low?High traffic with low sales usually means the traffic isn’t qualified, the landing pages don’t match what visitors expected, the…07What should be on a D2C landing page for ads?A headline that matches the ad’s promise, the product shown in use, the main benefit and proof (reviews, ratings,…08How do heatmaps and session recordings help conversion?Heatmaps show where visitors click, tap and stop scrolling; session recordings show real visits from start to finish. Together…09Does website speed affect sales?Yes. Slower pages lose visitors before they see the product, and the effect is strongest on mobile and on paid traffic. Faster…10What is a CRO audit and what does it include?A CRO audit reviews your store end to end to find what is costing you sales: analytics and tracking, funnel drop-offs, page…