How do heatmaps and session recordings help conversion?
Short answer
Heatmaps show where visitors click, tap and stop scrolling; session recordings show real visits from start to finish. Together they reveal confusing layouts, ignored content and broken elements that analytics numbers alone can’t explain.
Watch 20–30 recordings of visitors who left without buying. Patterns appear quickly: rage clicks on images that aren’t clickable, size charts nobody finds, or pop-ups blocking the button.
Use what you see to write test ideas, then measure the impact of each change.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder