UGC & creative strategy

How do I write a script for a UGC ad?

Short answer

Use a simple structure: hook (0–3 seconds), problem or desire, product introduction, proof or demonstration, objection handling, and a clear call to action. Write it the way people talk, and keep it under 30–45 seconds for most products.

Mine your reviews and comments for real phrases customers use; they make the most believable lines.

Brief creators with the structure and key points rather than a word-for-word script, so delivery stays natural.

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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder