Should I use influencers or UGC creators for ads?
Short answer
Use UGC creators when you want content to run as ads: you pay for the content and usage rights, not for their audience. Use influencers when you want reach and credibility with their followers. Many brands do both and turn the best influencer content into ads.
UGC creators are usually cheaper and easier to brief at volume, and their audience size doesn’t matter.
Influencer posts can be boosted as partnership ads on Meta, which often perform well because they carry the creator’s name and social proof.
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Answered by ScaleInbox · Reviewed by Shubham Vishwakarma, founder